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Strategic Plan

January 17th 2007


Dear EFAP/North Members,

Along with the Board of Directors of EFAP/North – PAEF/Nord, I am happy to offer you our Strategic Plan Annual Report for 2006.

As outlined in our plan, the strategic thrusts involve three major issues identified as critical issues through the strategic planning process we embarked upon in 2005. The Board and staff have been busy, working toward meeting the goals set out in the plan.

This annual report is an update on the work done thus far and the tasks projected for upcoming years. Through this process, the Board and staff are confident that our service delivery, business practices and overall accountability to you will be enhanced. Your feedback during the planning process was an integral part of setting the course for our future. We hope that you continue to dialogue with us in making our organization stronger and able to better serve you.

This document represents the present Board’s continued efforts at ensuring that the highest quality services will continue to be offered to all of our member organizations. After all, Board members are EFAP members, too!

We look forward to your continued feedback and participation as we implement the priorities identified herein.

Yours Truly,

Ray Landry
Chairperson
EFAP/North – PAEF/ Nord

Encl.

 



MISSION STATEMENT

EFAP/North, through a proactive, preventative and wellness focus, builds stronger families, encourages health and safety, and positive relationships in the home, workplace, and in the community.

 

VISION STATEMENT

EFAP/North will be the best and largest provider of Employee and Family Assistance Programs in our community. We will be recognized as a leading contributor to the well-being of our employees, families, worksites and communities.


Business Practices

Objective

To research and implement best business practices within the industry.

Key Actions

  • To strike a committee that will:

  • Review the current services delivery model, including but not limited to funding structure with comparisons to service providers;

  • Committee structure within member workplaces;

  • Human resource allocation;

  • Cost/benefit analysis: and

  • Make recommendations for changes if warranted


Accountability

The responsibility for achieving these tasks was given to a committee of the Board called the Business Practices Committee.

Committee members:

Laura Pierce, Vice-President
Yvonne Taylor, Treasurer
Richard Beauchamp, member
Ray Landry, President and ex-officio to the committee
Michel Bradette, Executive Director, staff support


Actions Taken

  • Business Practices committee was struck, comprised of 4 Board members with the Executive Director as its staff

  • It met on 4 separate occasions from March through to April 2006, reporting to the whole Board on 2 separate occasions

  • The committee focused on the issues of: the FTE formula and billing practices; usage documentation through a membership cards; reporting (to member organizations); office and telephone coverage; program documents and guidelines; workplace EFAP Committees; funding supplementation

  • It submitted 10 recommendations to the Board for their approval
     



Programming (counseling, education, prevention)

Objective

To ensure that our programming is meeting the current and future needs of our member organizations.

Key Actions

  • Establish a committee that will:

  • Evaluate and/or implement processes that will measure service delivery and satisfaction;

  • Identify needs and trends;

  • Recommend adjustments in programming relative to measured performance and identified trends.
     

Accountability

Responsibility was given to a committee of the Board. This committee was named the Programs and Services Committee.

Committee Members:

Paulyne Charron, Past President
Mike Bechard, Secretary
Tracy Bethune, member
Ray Landry, President and ex-officio to the committee
Michel Bradette, Executive Director, staff support


Actions Taken:

  • Program and Services committee was struck, comprised of 4 Board members with the EFAP Coordinator as its staff

  • It held two meetings, reporting to the Board once

  • The committee determined that its activities depended on the resulting work of the Business Practices and Communications and Marketing Committees and that it could not recommend actions to be taken until it could gather the needed data from staff, managers, and worksites and therefore limited its work to identifying ways to gather information in a consistent way.

  • Identified that its work is of an on-going nature and may become a permanent committee of the Board.


Communications and Marketing

Objective

To develop a communications and marketing plan based on value, partnerships and excellence in service delivery.

Key Actions

  • To develop strategies and practical tools that will enhance:

  • Member retention;

  • Recruitment; and

  • Community image and awareness.
     

Accountability

Responsibility for this task was given to a committee of the Board. This committee was called the Communications and Marketing Committee.

Committee Members:

Laura Pierce, Vice-President
Yvonne Taylor, Treasurer
Diane McGee, member
Pat Madill, member
Ray Landry, President and ex-officio to the committee
Michel Bradette, Executive Director and staff support
Debbie Maltby, Administrative Secretary


Actions Taken

  • A Communications and Marketing committee was struck, comprised of 4 Board members, along with the EFAP Coordinator and Administrative Assistant

  • It met on 3 occasions.

  • The committee identified and reviewed the various tools being utilized for marketing, info sharing, communicating changes, resources, and services.

  • It implemented a survey of workplace CEOs, Managers, EFAP Committees and Representatives that implicated Board members and reported the results.


RECOMMENTATIONS OF THE BUSINESS PRACTICES COMMITTEE

Goals:

Thrust 1

Recommendation – 1

That business practices be established and communicated to the member organizations to include annual billing. Annual payment and clarification and application of the definition of full-time equivalency.

Achieved and ongoing – clarification of FTE’s needs to be resolved.

Responsibility : Executive Committee

Recommendation – 2
That membership cards are issued to each employee eligible to utilize EFAP services and that they be distributed to all member organizations on an annual basis

Achieved and ongoing

Responsibility: Executive Director and staff

Recommendation – 3
That statistical reports are provided to member organizations through the CEO/HR department and EFAP Committee Chair on a quarterly basis or as requested.

Achieved and ongoing

Responsibility: Executive Director/admin. Staff

Recommendation - 4
That the communication and clarification of roles and expectations of/from EFAP North be referred to the Marketing Committee for further action.

Achieved

Responsibility: Communications and Marketing Committee


Recommendation – 5
That the Board of Directors form a small working group to further explore the workplace committee structure, development, and function.

Achieved

Responsibility: Board of Directors

Recommendation – 6
That the concept of “ad-on” services be referred to the Program and Services Committee for further investigation

Ongoing

Responsibility: Programs and Services Committee

Recommendation – 7
That EFAP North Board plan and execute an annual fundraising activity.

Ongoing

Recommendation – 8
That a plan be developed to build capacity for administrative functions, including a staff roster of skills and expertise.

Ongoing

Responsibility: Board of Directors

Recommendation - 9
That a business case template be developed by which to plan and analyze the impact of new growth opportunities.

Achieved

Responsibility: Board of Directors and E. D.

Recommendation – 10
That the current administrative allocation be increased to 60% of the Executive Directors time, and further increase the administrative allocation by 2.5% for each additional 200 FTE’s to a maximum of 70%.

Responsibility: Board of Director

Achieved and ongoing

 

RECOMMENDATIONS OF THE PROGRAMS AND SERVICES COMMITTEE

Thrust 2

Recommendation - 1
To gather data consistently to determine the ongoing needs of the membership in order to provide appropriate responses to those needs.

  • Defer this committee’s work until the 2 other committees have submitted their recommendations to serve as guidance for their ongoing activities.

  • Ongoing

Responsibility: Programs and Services Committee



RECOMMENDATIONS OF THE COMMUNICATION AND MARKETING COMMITTEE

Thrust 3

Recommendation – 1
That the “Insight” newsletter be utilized as a marketing tool when offering our services to potential members.

Achieved/ongoing

Recommendation – 2
That utilization rates be shared with members on a quarterly basis or as requested by member organizations
-Achieved/ongoing

Responsibility: Executive Director/admin. staff

Recommendation – 3
Revamp our monthly newsletter - to offer core sets of information, plus features on workplace committee activities, highlighting resources, upcoming workshops/training, and workplace wellness information, as well as features on individual members and organizations
-Ongoing

Responsibility: Board of Directors/staff


Recommendation – 4
Organize and implement a “renewal” meeting – in mid January 2007 with a focus to getting at least one representative from each of our 33 member organizations; with a view to providing guidance on committee functions, purposes, share templates for reporting, and creating a network of support for committee reps, provide a revised “EFAP Tool Kit”.
-Achieved

Responsibility: Board of Directors/ staff
 



Continued Action


“The document is not the action!
It is our responsibility to breathe life into the plan.”

The actions and achievements to date are but a beginning in what is a three-year plan for improved service delivery. What is not mentioned is the ongoing vigilance required to ensure that the plan remains sound and the direction appropriate. Our ability to change course when needed will ensure a successful journey and continued growth. This cannot be done without maintaining a sharp eye on the changing landscape on which we navigate. Your continued support and feedback ensures our success and future.

Communicating our plan and the positive steps being taken to achieving our goals is a Board priority and will be done through the following:

  • Sharing the plan with our membership at various events, on our website and through correspondence; and

  • Communicating and marketing changes in EFAP business, services, and programming regularly over the next year through mail out packages, AGM reports, town hall meetings, EFAP member and committee training sessions, news letters, website and other communications tools available.

The board and staff are committed to provide you with the best Employee and Family Assistance Program possible. We thank you for your continued support.